Oneshow ADC
Merit
![](https://freight.cargo.site/t/original/i/8073475a66df9d3c94dadb43b87bd3d916fec4ccc06c4327d67488ab1ba9035c/nyf.png)
New York Festivals
Shortlist
TitleBuild a Friend
CategoryLearning Experience Design, Product Design
My Role
Concepting
Art Direction
UX Design
User Research
Instructional Design
Honor
Oneshow ADC:
Merit
![](https://freight.cargo.site/t/original/i/8073475a66df9d3c94dadb43b87bd3d916fec4ccc06c4327d67488ab1ba9035c/nyf.png)
New York Festivals:
Shortlist
⚠️Problem
Upon arriving in Europe, Syrian refugee children must learn a new language that their parents may not even speak.
💡Insight
Young children develop language skills by talking to their toys.
🔮Idea
IKEA prints toys with vocabulary words on all its boxes, allowing European customers to build and send toys to their refugee neighbors in need.
⚒How it works
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The boxes become...
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🤸🏾♀️Instore experience
![](https://freight.cargo.site/t/original/i/d64d593bc5ccdb26e1149ce7ad9edb5527dc5792d23faa558f3c964f29f4cc95/instore.jpg)
🚛Delivery
📱Post-delivery digital campaign
![](https://freight.cargo.site/t/original/i/0f450b03dfe93e859a4962a70afa95b4f9ebef8546239ca97db2da9139417b9f/insta-page.jpg)
An Instagram page shows refugee children with their new toys, responding to the notes that customers left for them.
Copywriter: Erica Yoshimura
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Don Lee