Title

Build a Friend

Category

Learning Experience Design, Product Design

My Role

Concepting
Art Direction
UX Design
User Research
Instructional Design

Honor

Oneshow ADC:
Merit

New York Festivals:
Shortlist

⚠️Problem

Upon arriving in Europe, Syrian refugee children must learn a new language that their parents may not even speak.

💡Insight

Young children develop language skills by talking to their toys.

🔮Idea

IKEA prints toys with vocabulary words on all its boxes, allowing European customers to build and send toys to their refugee neighbors in need. 

⚒How it works

The boxes become...

🤸🏾‍♀️Instore experience

🚛Delivery

📱Post-delivery digital campaign

An Instagram page shows refugee children with their new toys, responding to the notes that customers left for them.

Copywriter: Erica Yoshimura

←
Home

→
Bolo
Swim Like Mike
Cover By Artists
Fivestars
Build a friend
Extra Obsorbent
Flip the Switch

→→
Speech
Gallary
About