Bolo

Category

Product Innovation


Client

McKinsey Digital, London


Press

Digital Mckinsey
Fast Company
Design Week
Biz Community


My Role

Concepting
Art Direction
UX/UI Design
Wireframing
Prototyping


Honor

D&AD New Blood:
    -White Penci (Top 5 of the year)
    -Yellow Pencil

SXSW -  Interactive Innovation Awards
    -Finalist
Cannes Future Lions
    -Shortlist
Oneshow ADC
    -Merit

Communicaiton Arts: Interactive:
    -Finalist
American Advertising Award:
    -Judge’s Choice
    -Gold





*The case study video uses Bolo’s design system 1.0



*The presentation below uses Bolo‘s design system 2.0





(Scan the QR code or click Here)





🏵Achievement
D&AD New Blood 2018 - White&Yellow pencil winner: TOP5 work of the year!



SXSW Interactive Innovation Awards




UX Designer: Don Lee
Art Director: Don Lee & Philip Tabah
Copywriter: Deepika Desai




Don Lee, Art Director