D&AD New Blood:
White Pencil!

D&AD New Blood:
Yellow Pencil

Creative Conscience:
Gold

Summit International Awards: Gold

Bolo

:Digital/UI/UX



Problem

287 Million illiterate Indians are unbanked. Even though 99% of households have a government issued bank account, a chunk of them are untouched due to its high illiteracy rate(74%).



Insight

-Even though illiterates can not write and read, they can listen and speak.

-According to Wall Street Journal, voice powered apps, affordable data, and cheap phones have opened a new gateway for illiterates in India.



Idea

First voice controlled payment app called Bolo, meaning 'Speak' in Hindi.







Features / User Experience

1. 23 Indian language available.



2. Voice-controlled balance check.


3. Voice-controlled transfer.


4. Easy register.



D&AD New Blood 2018 - White&Yellow pencil winner

: TOP5 works of the year!





Press
Digital Mckinsey (UK)
Fast Company (US)
Design Week (UK)
Biz Community (US)

Copywriter: Deepika Desai
Art Director: Me & Philip Tabah



Cargo Collective, Inc. Los Angeles, Calif.