Bolo
Category
Product Innovation
Client
My RoleConcepting
Product Innovation
Client
McKinsey Digital, London
My Role
Concepting
Art Direction
UX/UI Design
Wireframing
Prototyping
Award
D&AD
Communicaiton Arts - Interactive
![](https://freight.cargo.site/t/original/i/8ea7776b0085a2289c7fe2d91a81c26fe6fa6f6b6f96acf834664df8df51ce2b/wp_0001_SXSW_Interactive_Innovation_Winner_white_print.png)
![](https://freight.cargo.site/t/original/i/7d4ee61a6cc3d9a0407cabd58225c9e95bb5cc615c220860cee85ac9ae84571d/wp_0011_Layer-5.png)
![](https://freight.cargo.site/t/original/i/62c9e57d9cc5fe33ffd8ab7985a0b7412014e7f1c41c90be40e6c1d017e7c668/wp_0000_yel.png)
![](https://freight.cargo.site/t/original/i/82047801e7b6d25ca466f05a97d324d68b34775847e43964ab357da3fcbcc755/wp_0006_Layer-2.png)
![](https://freight.cargo.site/t/original/i/971bbe8937e5f0e341eef15ab867b231d8d7248ddb52e21ce3576ed16b2b24d6/wp_0008_Layer-4.png)
![](https://freight.cargo.site/t/original/i/c31c2ab09b755fdc20d95e0296d46edda5827e8f20695c57d28a2e1a97bb36dd/wp_0010_adc.png)
![](https://freight.cargo.site/t/original/i/0446e9b368e36c2a0424cbc078e443f9d4c5f1e65a981768a41804f319eb0082/wp_0004_future-lions.png)
D&AD
-White Pencil (Top 5 of the year)
-Yellow Pencil
SXSW - Interactive Innovation Awards
-Finalist
Oneshow ADC
-Merit
Communicaiton Arts - Interactive
-Finalist
New York Festival Advertising
-Bronze
American Advertising Award
-Judge’s Choice
-Gold
Case Study Video
@ D&AD New Blood Awards
![](https://freight.cargo.site/t/original/i/bd83610cd917243813622939b67da69e211ea3cb32dad0d9f5f28272f6556282/28510680577_f50118e8f6_o.jpg)
![](https://freight.cargo.site/t/original/i/0161fbdeb5e35ba7f23719cbb90ef116b8b880894936721f0570fea3d593395d/28510696657_30c01fa36e_o.jpg)
@ SXSW Interactive Innovation Awards
![](https://freight.cargo.site/t/original/i/8cd1839ad974c2a8323147fa36bf5ddf9cb1eab5d14d608326e25c47dc611561/Bolo-ceremony.png)
Credit
Copywriter: Deepika Desai
Art Director: Me & Philip Tabah
UX Designer: Me
Art Director: Me & Philip Tabah
UX Designer: Me
Don Lee