D&AD New Blood:
White Pencil
(Top 5 of the year)



D&AD New Blood
Yellow Pencil

Cannes Future Lions
Shortlist


Oneshow ADC
Merit

SXSW - Interactive Innovation Awards
Finalist



Communicaiton Arts -Interactive:
Finalist


New York Festivals
Finalist

Summit International Awards
Gold

Creative Conscience
Gold



*The case study video uses Bolo’s design system 1.0



Title
Bolo

Category
Product Innovation

Client

McKinsey Digital, London


Press
Digital Mckinsey
Fast Company
Design Week
Biz Community 

My Role

Concepting
Art Direction
UX Design
UI Design
User Research
Wireframing
Prototyping







*The presentation below uses Bolo‘s design system 2.0





(Scan the QR code or click Here)




🏵Achievement

D&AD New Blood 2018 - White&Yellow pencil winner

: TOP5 works of the year!

SXSW Interactive Innovation Awards 





👁 Press
Digital Mckinsey (UK)
Fast Company (US)
Design Week (UK)
Biz Community (US)

UX Designer: Don Lee
Art Director: Don Lee & Philip Tabah
Copywriter: Deepika Desai