Don Lee


Senior Art Director at YouTube
Founder of Banchan Group

(628) 213 - 9141
don.does.that@gmail.com

Linkedin



I am a creative based in New York, currently working at YouTube. Before starting my creative career, I served as a strategist at an advertising agency in South Korea. Prior to that, I was teaching students. Even earlier, I developed a strong work ethic by digging a hole for 4 hours and then covering it up for 4 hours every day for 2 years in the military.

At YouTube, I specialize in global artist collaboration, product marketing, and short-form video trend creation. I've had the opportunity to work with A-listers like Taylor Swift, Billie Eilish, BTS, BlackPink, Dua Lipa, Calvin Harris, and even got Burna Boy to copy me for his Coachella Shorts. It means doomscrolling and excavating memes are part of my job.

When I finally stop doomscrolling, I kayak on America's most polluted river (the East River), play saxophone to give a headache to my neighbors, just play tennis, or learn AI to bring peace to the world..







🚀 Experience

YouTube, New York
Senior Art Director
(2024 ~ Present)
Art Director
(2022~2023)


MullenLowe, New York
Art Director

2021

DDB, San Francisco
Art Director

2020 ~ 2021

Droga5 & R/GA, New York
Art Director Intern

2019

TBWA, Seoul
Junior Creative Strategist

2017

Samsung, Seoul
Learning Experience Designer/Teacher  

2015 ~ 2016

🎤 Guest Lecture


@UC Berkeley
Startup & Advertising club 'Idea Factory'

2018

@TBWA KOREA
Speech project 'Hammering'

2017



📚Education


New York University ITP Camp, New York
Creative Technology

2024

Miami Ad School, San Francisco
Art Direction

2018 ~ 2019

D&AD New Blood Academy, London Creative/Client Pitch (Google) winner

2018

Hanyang University, Seoul
Major: Educational Technology
Minor: Business Administration
-Graduated with distinction and President Award

2012 ~ 2017

🔎  Featured






🏵️ Jury Duty
2022

New York Festivals

Advertising Award




🏓 Brand & Partners 

YouTube, Coachella, Taylor Swift, BTS, BlackPink, Unilever, E*Trade, iShares by BlackRock, Energy Upgrade California