Hello, 안녕! I’m Don Lee, an advertising art director / UX designer from South Korea, currently in San Francisco.

Since I was a kid, I've made new friends easily by drawing their caricatures. (Some drawings make my friends angry but most people really enjoyed them.) It provides me a broad spectrum of friends which made me grow both extrobert and introvert personality. I think it’s important when brands become humans, like nowadays.

As an art director I am an omnivore, I merge my absorption of up-to-date techniques with humanistic insights. I truly believe good creatives can change the world. Let me prove it. Join me!

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🏆 Awards

D&AD (UK): White Pencil (TOP5 of 2018)
D&AD (UK): Yellow Pencil
One Show (US): Merit
New York Festivals (US): Finalist
Creative Conscience (UK) : Gold
Applied Arts Awards (US): Winner
Communication Arts (US): Winner
Summit International Awards (US): Gold

New York Festivals (US) : 2 Bronze
Creativity International Awards (US)
: 1 Platinum, 1 Gold, 3 Silver

Chip Shop Awards (UK): Nomination
Golden Award of Montreux (Swiss): Finalist
AD Stars (Kor): 3 Crystals 7 Finalists

Innocean Worldwide Mentoring Course (Kor): Grand Prix


Miami Ad School, San Francisco
Art Direction

Hanyang University, Seoul
Major: Educational Technology
Minor: Business Administration


Photoshop, Illustrator, Indesign, Premiere, Aftereffects

Sketch, InVision

🎤Guest Lecture

@UC Berkeley
Startup & Advertising club 'Idea Factory'

@TBWA KOREA Speech project 'Hammering'


Digital Mckinsey (UK)
Fast Company (US)
Design Week (UK)
Biz Community (US)
VR Network (Kor)
Cargo Collective, Inc. Los Angeles, Calif.