Don Lee
Senior Art Director / Maker / Collaborator
+1 (628) 213 - 9141
don.does.that@gmail.com
Linkedin / Resume
Does:
Brand storytelling, game design, film, social, content, creative strategy, activation, experiential, OOH, print, editorial, PR stunt, photography, UI/UX, prototyping, growth & performance marketing, CRM.
A strategist in Seoul dabbled in Photoshop. 9 years later, he became a senior art director/creative lead at YouTube in New York.
Instead of creating ads, he tries to build a fan culture, product and trends people genuinely love. This approach helped Roblox create a game that generated millions of fan creations, YouTube brand get a quirky personality, Coachella achieve record-breaking viewership, and artists like Billie Eilish and Taylor Swift lead music industry trends. Coming full circle, his interactive campaigns with BTS, Blackpink, and NewJeans helped bring K-pop from Seoul into the global mainstream.
His journey down the rabbit hole continues because he keeps on dabbling in so many things. Unfortunately, it includes kayaking on America's most polluted river - the East River.
🏆 Awards
The Webby Awards
1x Winner
-Social Best Community Engagement
2x People's Voice Winner
-Best Community Engagement
-Best Partnership & Collaboration
Clio Music
1x Silver
1x Bronze
D&AD
1x White Pencil (New Blood)
2x Yellow Pencil (New Blood)
SXSW Interactive Innovation Award
2x Finalist
New York State Governor’s PSA:
Honorable Mention
One Show:
Advertising Portfolio Winner
1x Bronze
Fast Company - World Changing Ideas:
Honorable mention
🚀 Experience
YouTube, New York
Social Creative Lead / Senior Art Director
2022 ~ 2025
MullenLowe, New York
Art Director
2021
DDB, San Francisco
Art Director
2020 ~ 2021
Droga5 & R/GA, New York
Art Director Intern
2019
TBWA, Seoul
Junior Creative Strategist
2017
Samsung, Seoul
Learning Experience Designer/Teacher
2015 ~ 2016
🎤 Guest Lecture
@UC Berkeley
Startup & Advertising club 'Idea Factory'
2018
@TBWA KOREA
Speech project 'Hammering'
2017
📚Education
New York University ITP Camp, New York
Creative Technology
2024
Miami Ad School, San Francisco
Art Direction
2018 ~ 2019
D&AD New Blood Academy, London
Creative/Client Pitch (Google) winner
2018
Hanyang University, Seoul
Major: Educational Technology
Minor: Business Administration
-Graduated with distinction and President Award
2012 ~ 2017
🔎 Featured
🏵️ Jury Duty
New York Festivals
Advertising Award
2022
🏓 Brand & Partners
YouTube, Google, Coachella, Roblox, Warner Music, Universal Music, Sony Music, BitHit, YG Entertainment, The Guardian, State of California, Unilever, E*Trade, Verizon, iShares by BlackRock.
Billie Eilish, Taylor Swift, Dua Lipa, BTS, Blackpink, Lisa, Calvin Harris, Burna Boy, Karol G, NewJeans.
Don Lee