Don Lee is an art director/experience designer with creative strategy backgrounds. He loves to find and solve problems, and create boundary-pushing works. Currently working at DDB.
When Don was a young boy, he was considered obese. To turn the table around, he started running to lose weight. Surprisingly, whenever he ran, his brain couldn’t stop thinking about people’s complaints in ordinary life, and solutions for them. Running became the fuel that helps him concept useful ideas.
Recently...
↳ Reading: A Promised Land
↳ Watching: The Queen’s Gambit
↳ Eating: Curry (Around 170 days in a row, no cap.)
↳ Listening: Pop Culture Happy Hour
When Don was a young boy, he was considered obese. To turn the table around, he started running to lose weight. Surprisingly, whenever he ran, his brain couldn’t stop thinking about people’s complaints in ordinary life, and solutions for them. Running became the fuel that helps him concept useful ideas.
Since then, he have ran more than 2,000 hours for ideas which have led to works that improve brands and the lives of others. He is ready to run until his cartilage on knees are gone if it’s valuable for the world.
Recently...
↳ Reading: A Promised Land
↳ Watching: The Queen’s Gambit
↳ Eating: Curry (Around 170 days in a row, no cap.)
↳ Listening: Pop Culture Happy Hour
🏆 Awards
D&AD:
1x White Pencil
2x Yellow Pencil
SXSW Interactive Innovation Award:
2x Finalist
Clio:
Gold
New York Governor Cuomo’s PSA:
Honorable Mention
One Show:
2019 Advertising Portfolio Winner
1x Bronze
Fast Company - World Changing Ideas:
Honorable mention
New York Festivals:
3x Third Prize
2x Finalist
Communication Arts:
1x Advertising - Winner
2x Interactive - Shortlist
Applied Arts Awards:
Winner
American Advertising Award:
2019 Judge’s Choice & Gold
💡 Experience
2020 ~ Present
DDB / San Francisco
Art Director
2019
Droga5, R/GA, Edelman / New York
Art Director Intern
2017
TBWA / Seoul
Junior Board Strategist
2015 ~ 2016
Samsung / Seoul
Instructional Designer/Teacher
🏓 Clients
iShares by BlackRock, Energy Upgrade California, Harley Davidson, Sprint, AdCouncil, Prudential, Volvo, Gillette, Verizon, Pepsi, Ally, The Catholic Church
🎤 Guest Lecture
2018
@UC Berkeley
Startup & Advertising club 'Idea Factory'
2017
@TBWA KOREA
Speech project 'Hammering'
📚Education
2018 ~ 2019
Miami Ad School, San Francisco
Art Direction
2018
D&AD New Blood Academy, London Creative/Client Pitch (Google) winner
2012~2018
Hanyang University, Seoul
Major: Educational Technology
Minor: Business Administration
-Graduated with distinction and President Award
🔎 Featured
🛠 Skills
Advertising
Art Direction, Strategy, Concepting, TVC, CRM, OOH, Digital, Social Marketing, Graphic Design.
UX Design
Design Thinking, Systems Thinking, Desig System building, User Research, Wireframing, high&low fid mock-ups, UI design, Interaction design
Adobe Creative Suite
Photoshop, After Effect, Illustrator, Premiere Pro
UX Tools
Sketch, Invision, Figma, Principle, Adobe Xd
Don Lee