Don Lee

Art Director at YouTube
Founder of Banchan Group

(628) 213 - 9141


Donghoon Lee is an art director with creative strategy backgrounds. He loves to find and solve problems, and create boundary-pushing works. 

When Don was a young boy, he was considered obese. To turn the table around, he started running to lose weight. Surprisingly, whenever he ran, his brain couldn’t stop thinking about people’s complaints in ordinary life, and solutions for them. Running became the fuel that helps him concept useful ideas. 

Since then, he have ran more than 2,000 hours for ideas which have led to works that improve brands and the lives of others. He is ready to run until his cartilage on knees are gone if it’s valuable for the world. 

↳ Reading: Pachinko
↳ Watching: The Rehearsal (HBO)
↳ Eating: Curry (Around 170 days in a row, no cap.)

🏆 Awards

1x White Pencil
2x Yellow Pencil

SXSW Interactive Innovation Award: 
2x Finalist



New York State Governor’s PSA: 
Honorable Mention

One Show: 
2019 Advertising Portfolio Winner
1x Bronze

Fast Company - World Changing Ideas:
Honorable mention

New York Festivals: 
3x Third Prize
2x Finalist

Communication Arts: 
1x Advertising - Winner
2x Interactive - Shortlist

Applied Arts Awards: 

American Advertising Award:
2019 Judge’s Choice & Gold

💡 Experience

2022 ~ Present

YouTube, New York
Art Director


MullenLowe, New York
Art Director

2020 ~ 2021

DDB, San Francisco
Art Director


Droga5 & R/GA, New York
Art Director/Designer Intern


TBWA, Seoul
Junior Creative Strategist

2015 ~ 2016

Samsung, Seoul
Learning Experience Designer/Teacher  

🎤 Guest Lecture


@UC Berkeley
Startup & Advertising club 'Idea Factory'


Speech project 'Hammering'


2018 ~ 2019

Miami Ad School, San Francisco
Art Direction


D&AD New Blood Academy, London Creative/Client Pitch (Google) winner

2012 ~ 2017

Hanyang University, Seoul
Major: Educational Technology
Minor: Business Administration
-Graduated with distinction and President Award

🔎  Featured

🏵️ Jury Duty

New York Festivals

Advertising Award

🏓 Brand & Partners 

YouTube, Coachella, Taylor Swift, BTS, BlackPink, Unilever, E*Trade, iShares by BlackRock, Energy Upgrade California