Don Lee
Art Director at YouTube
Founder of Banchan Group
(628) 213 - 9141
don.does.that@gmail.com
Linkedin
I am an art director based in New York, currently working at YouTube. Before becoming a creative, I was a strategist at an ad agency in Korea (of course, South), and even before that, I was teaching students.
At YouTube, I specialize in global artist collaboration, product marketing, and short-form video trend creation. I've had the opportunity to work with Taylor Swift, BTS, BlackPink, Calvin Harris, and even got Burna Boy to copy me for his Coachella Shorts video. It means doomscrolling and excavating memes are part of my job—how cool is that?
When I finally stop doomscrolling, I kayak on America's most polluted river (the East River), play saxophone to give a headache to my neighbors, just play tennis, or learn AI to bring peace to the world..
At YouTube, I specialize in global artist collaboration, product marketing, and short-form video trend creation. I've had the opportunity to work with Taylor Swift, BTS, BlackPink, Calvin Harris, and even got Burna Boy to copy me for his Coachella Shorts video. It means doomscrolling and excavating memes are part of my job—how cool is that?
When I finally stop doomscrolling, I kayak on America's most polluted river (the East River), play saxophone to give a headache to my neighbors, just play tennis, or learn AI to bring peace to the world..
🏆 Awards
The Webby Awards
1x Winner
-Social Best Community Engagement 2023
2x People's Voice Winner
-Best Community Engagement 2023
-Best Partnership & Collaboration 2023
D&AD
1x White Pencil (New Blood)
2x Yellow Pencil (New Blood)
SXSW Interactive Innovation Award
2x Finalist
Clio
Gold
New York State Governor’s PSA:
Honorable Mention
One Show:
2019 Advertising Portfolio Winner
1x Bronze
Fast Company - World Changing Ideas:
Honorable mention
🚀 Experience
2022 ~ Present
YouTube, New York
2021
MullenLowe, New York
2020 ~ 2021
DDB, San Francisco
2019Droga5 & R/GA, New York
2017TBWA, Seoul
2015 ~ 2016
Samsung, Seoul
2022 ~ Present
YouTube, New York
Art Director
2021
MullenLowe, New York
Art Director
2020 ~ 2021
DDB, San Francisco
Art Director
2019
Droga5 & R/GA, New York
Art Director/Designer Intern
2017
TBWA, Seoul
Junior Creative Strategist
2015 ~ 2016
Samsung, Seoul
Learning Experience Designer/Teacher
🎤 Guest Lecture
2018
@UC Berkeley
Startup & Advertising club 'Idea Factory'
2017
@TBWA KOREA
Speech project 'Hammering'
📚Education
2018 ~ 2019
Miami Ad School, San Francisco
Art Direction
2018
D&AD New Blood Academy, London Creative/Client Pitch (Google) winner
2012 ~ 2017
Hanyang University, Seoul
Major: Educational Technology
Minor: Business Administration
-Graduated with distinction and President Award
Don Lee