Don Lee

Art Director at YouTube
Founder of Banchan Group

(628) 213 - 9141


I am an art director based in New York, currently working at YouTube. Before becoming a creative, I was a strategist at an ad agency in Korea (of course, South), and even before that, I was teaching students. 

At YouTube, I specialize in global artist collaboration, product marketing, and short-form video trend creation. I've had the opportunity to work with Taylor Swift, BTS, BlackPink, Calvin Harris, and even got Burna Boy to copy me for his Coachella Shorts video. It means doomscrolling and excavating memes are part of my job—how cool is that?

When I finally stop doomscrolling, I kayak on America's most polluted river (the East River), play saxophone to give a headache to my neighbors, just play tennis, or learn AI to bring peace to the world..

🚀 Experience

2022 ~ Present

YouTube, New York
Art Director


MullenLowe, New York
Art Director

2020 ~ 2021

DDB, San Francisco
Art Director


Droga5 & R/GA, New York
Art Director/Designer Intern


TBWA, Seoul
Junior Creative Strategist

2015 ~ 2016

Samsung, Seoul
Learning Experience Designer/Teacher  

🎤 Guest Lecture


@UC Berkeley
Startup & Advertising club 'Idea Factory'


Speech project 'Hammering'


2018 ~ 2019

Miami Ad School, San Francisco
Art Direction


D&AD New Blood Academy, London Creative/Client Pitch (Google) winner

2012 ~ 2017

Hanyang University, Seoul
Major: Educational Technology
Minor: Business Administration
-Graduated with distinction and President Award

🔎  Featured

🏵️ Jury Duty

New York Festivals

Advertising Award

🏓 Brand & Partners 

YouTube, Coachella, Taylor Swift, BTS, BlackPink, Unilever, E*Trade, iShares by BlackRock, Energy Upgrade California