Don Lee

Senior Art Director at YouTube
Founder of Banchan Group

(628) 213 - 9141


I am a creative based in New York, currently working at YouTube. Before starting my creative career, I served as a strategist at an advertising agency in Korea (ofc, South), and prior to that, I was teaching students. Even earlier, I developed a strong work ethic by digging a hole for 8 hours and then covering it up for 8 hours everyday for 2 years in military.

At YouTube, I specialize in global artist collaboration, product marketing, and short-form video trend creation. I've had the opportunity to work with Taylor Swift, BTS, BlackPink, Calvin Harris, and even got Burna Boy to copy me for his Coachella Shorts video. It means doomscrolling and excavating memes are part of my job.

When I finally stop doomscrolling, I kayak on America's most polluted river (the East River), play saxophone to give a headache to my neighbors, just play tennis, or learn AI to bring peace to the world..

🚀 Experience

YouTube, New York
Senior Art Director
(2024 ~ Present)
Art Director

MullenLowe, New York
Art Director


DDB, San Francisco
Art Director

2020 ~ 2021

Droga5 & R/GA, New York
Art Director Intern


TBWA, Seoul
Junior Creative Strategist


Samsung, Seoul
Learning Experience Designer/Teacher  

2015 ~ 2016

🎤 Guest Lecture

@UC Berkeley
Startup & Advertising club 'Idea Factory'


Speech project 'Hammering'



Miami Ad School, San Francisco
Art Direction

2018 ~ 2019

D&AD New Blood Academy, London Creative/Client Pitch (Google) winner


Hanyang University, Seoul
Major: Educational Technology
Minor: Business Administration
-Graduated with distinction and President Award

2012 ~ 2017

🔎  Featured

🏵️ Jury Duty

New York Festivals

Advertising Award

🏓 Brand & Partners 

YouTube, Coachella, Taylor Swift, BTS, BlackPink, Unilever, E*Trade, iShares by BlackRock, Energy Upgrade California