Don Lee
Senior Art Director at YouTube
Founder of Banchan Group
(628) 213 - 9141
don.does.that@gmail.com
Linkedin
I am a creative based in New York, currently working at YouTube. Before starting my creative career, I served as a strategist at an advertising agency in South Korea. Prior to that, I was teaching students. Even earlier, I developed a strong work ethic by digging a hole for 4 hours and then covering it up for 4 hours every day for 2 years in the military.
At YouTube, I specialize in global artist collaboration, product marketing, and short-form video trend creation. I've had the opportunity to work with A-listers like Taylor Swift, Billie Eilish, BTS, BlackPink, Dua Lipa, Calvin Harris, and even got Burna Boy to copy me for his Coachella Shorts. It means doomscrolling and excavating memes are part of my job.
When I finally stop doomscrolling, I kayak on America's most polluted river (the East River), play saxophone to give a headache to my neighbors, just play tennis, or learn AI to bring peace to the world..
At YouTube, I specialize in global artist collaboration, product marketing, and short-form video trend creation. I've had the opportunity to work with A-listers like Taylor Swift, Billie Eilish, BTS, BlackPink, Dua Lipa, Calvin Harris, and even got Burna Boy to copy me for his Coachella Shorts. It means doomscrolling and excavating memes are part of my job.
When I finally stop doomscrolling, I kayak on America's most polluted river (the East River), play saxophone to give a headache to my neighbors, just play tennis, or learn AI to bring peace to the world..
🏆 Awards
The Webby Awards
1x Winner
-Social Best Community Engagement 2023
2x People's Voice Winner
-Best Community Engagement 2023
-Best Partnership & Collaboration 2023
Clio Music
1x Silver 2023
1x Bronze 2023
D&AD
1x White Pencil (New Blood)
2x Yellow Pencil (New Blood)
SXSW Interactive Innovation Award
2x Finalist
Clio
Gold
New York State Governor’s PSA:
Honorable Mention
One Show:
2019 Advertising Portfolio Winner
1x Bronze
Fast Company - World Changing Ideas:
Honorable mention
🚀 Experience
YouTube, New York
MullenLowe, New York
2021
DDB, San Francisco
2020 ~ 2021
Droga5 & R/GA, New York
2019
TBWA, Seoul
2017
Samsung, Seoul
2015 ~ 2016
YouTube, New York
Senior Art Director
(2024 ~ Present)
Art Director
(2022~2023)
MullenLowe, New York
Art Director
2021DDB, San Francisco
Art Director
2020 ~ 2021
Droga5 & R/GA, New York
Art Director Intern
2019 TBWA, Seoul
Junior Creative Strategist
2017Samsung, Seoul
Learning Experience Designer/Teacher
2015 ~ 2016🎤 Guest Lecture
@UC Berkeley
Startup & Advertising club 'Idea Factory'
2018@TBWA KOREA
Speech project 'Hammering'
2017📚Education
New York University ITP Camp, New York
Creative Technology
2024Miami Ad School, San Francisco
Art Direction
2018 ~ 2019
D&AD New Blood Academy, London Creative/Client Pitch (Google) winner
2018Hanyang University, Seoul
Major: Educational Technology
Minor: Business Administration
-Graduated with distinction and President Award
2012 ~ 2017
Don Lee