NYC Wear a Mask Campaign

My Role

Concepting
Art Directing


Honors

Honorable Mentions by Andrew Cuomo



Agency

DDB





⚠️Ask from Governer Cuomo

The New York governor challenged people to submit a 30-second ad explaining why wearing a face mask is essential amid the COVID-19 pandemic.



💡Insight

Protesters claim that ‘wearing mask order’ infringes on their civil liberties.



🔮Idea

Lady Liberty. In a face mask. This isn’t just a sign of solidarity, but a statement of New York pride. We made a mask as a sign of respect, solidarity, and love for New York.




:30 Video




Proceeds from every purchase helps those on the frontlines of the pandemic thanks to the NY State Covid-19 Relief Fund. We created theNewYorkMask.com where anyone can purchase a mask. 



This PSA was submitted to Governor Cuomo's Mask Wearing PSA contest and got honorable mention.





Concepted, written, produced, edited, and scored in 4 days.


Executive Creative Director: Ben Wolan
Art Director: Don Lee
Writer: Clemence Pluche

Don Lee, Art Director