NYC Wear a Mask Campaign

My Role

Concepting
Art Directing


Honors

Honorable Mentions by Andrew Cuomo



Agency

DDB




⚠️Ask from Governer Cuomo
The New York governor challenged people to submit a 30-second ad explaining why wearing a face mask is essential amid the COVID-19 pandemic.

💡Insight
Protesters claim that ‘wearing mask order’ infringes on their civil liberties.

🔮Idea
Lady Liberty. In a face mask. This isn’t just a sign of solidarity, but a statement of New York pride.
We made a mask as a sign of respect, solidarity, and love for New York.





Proceeds from every purchase helps those on the frontlines of the pandemic thanks to the NY State Covid-19 Relief Fund. We created TheNewYorkMask.com where anyone can purchase a mask. Join the waitlist.






This PSA was submitted to Governor Cuomo's Mask Wearing PSA contest and got honorable mention.





Concepted, written, produced, edited, and scored in 4 days.



Creative Director: Ben Wolan
Art Director: Don Lee
Writer: Clemence Pluche



Don Lee, Art Director