NYC Wear a Mask Campaign



My Role

Art Directing


Honorable Mentions by Andrew Cuomo

⚠️ Ask from Governer Cuomo

The New York governor challenged people to submit a 30-second ad explaining why wearing a face mask is essential amid the COVID-19 pandemic.

💡 Insight

Protesters claim that ‘wearing mask order’ infringes on their civil liberties.

🔮 Idea

Lady Liberty. In a face mask. This isn’t just a sign of solidarity, but a statement of New York pride. We made a mask as a sign of respect, solidarity, and love for New York.

:30 Video

Concepted, written, produced, edited, and scored in 4 days.



Proceeds from every purchase helps those on the frontlines of the pandemic thanks to the NY State Covid-19 Relief Fund. We created where anyone can purchase a mask.

This PSA was submitted to Governor's Mask Wearing PSA contest and got honorable mention.

Executive Creative Director: Ben Wolan
Art Director: Don Lee
Writer: Clemence Pluche