︎

NYC Wear a Mask Campaign

Agency

DDB
My Role

Concepting
Art Directing

Honors

Honorable Mentions by Andrew Cuomo








⚠️ Ask from Governer Cuomo



The New York governor challenged people to submit a 30-second ad explaining why wearing a face mask is essential amid the COVID-19 pandemic.


💡 Insight



Protesters claim that ‘wearing mask order’ infringes on their civil liberties.

🔮 Idea



Lady Liberty. In a face mask. This isn’t just a sign of solidarity, but a statement of New York pride. We made a mask as a sign of respect, solidarity, and love for New York.






:30 Video

Concepted, written, produced, edited, and scored in 4 days.


OOH


Product

Proceeds from every purchase helps those on the frontlines of the pandemic thanks to the NY State Covid-19 Relief Fund. We created theNewYorkMask.com where anyone can purchase a mask.










This PSA was submitted to Governor's Mask Wearing PSA contest and got honorable mention.














Credits
Executive Creative Director: Ben Wolan
Art Director: Don Lee
Writer: Clemence Pluche