⚠️Ask from Governer Cuomo The New York governor challenged people to submit a 30-second ad explaining why wearing a face mask is essential amid the COVID-19 pandemic.
💡Insight Protesters claim that ‘wearing mask order’ infringes on their civil liberties.
🔮Idea Lady Liberty. In a face mask. This isn’t just a sign of solidarity, but a statement of New York pride. We made a mask as a sign of respect, solidarity, and love for New York.
Proceeds from every purchase helps those on the frontlines of the pandemic thanks to the NY State Covid-19 Relief Fund. We created TheNewYorkMask.comwhere anyone can purchase a mask. Join the waitlist.
This PSA was submitted to Governor Cuomo's Mask Wearing PSA contest and got honorable mention.
Concepted, written, produced, edited, and scored in 4 days.
Creative Director: Ben Wolan Art Director: Don Lee Writer: Clemence Pluche