NYC Wear a Mask Campaign
Agency
DDB
My Role
Concepting
Concepting
Art Directing
Honors
Honorable Mentions by Andrew Cuomo
⚠️ Ask from Governer Cuomo
The New York governor challenged people to submit a 30-second ad explaining why wearing a face mask is essential amid the COVID-19 pandemic.
💡 Insight
Protesters claim that ‘wearing mask order’ infringes on their civil liberties.
🔮 Idea
Lady Liberty. In a face mask. This isn’t just a sign of solidarity, but a statement of New York pride. We made a mask as a sign of respect, solidarity, and love for New York.
:30 Video
Concepted, written, produced, edited, and scored in 4 days.
OOH
![](https://freight.cargo.site/t/original/i/aba75d7791906a4f55acce20a7d534d9141c2e6820becc73c4bbcf42c3110a08/NY-Mask-OOH.png)
Product
Proceeds from every purchase helps those on the frontlines of the pandemic thanks to the NY State Covid-19 Relief Fund. We created theNewYorkMask.com where anyone can purchase a mask.
![](https://freight.cargo.site/t/original/i/b3d9756dd46fd1d5e76473fcc5cdf7aad79589f7cdd9894371e323a17198421c/landing2.png)
This PSA was submitted to Governor's Mask Wearing PSA contest and got honorable mention.
![](https://freight.cargo.site/t/original/i/5e971700ee1b6b8511e718ed858674f58ce784fd3d72da85d9b449344599884f/c1.png)
![](https://freight.cargo.site/t/original/i/840ac1ebbb7765b94c361476a70f6e1424321cc1e2ec8f387a46ba393597ed56/c2.png)
Credits
Executive Creative Director: Ben Wolan
Art Director: Don Lee
Writer: Clemence Pluche
Art Director: Don Lee
Writer: Clemence Pluche
Don Lee