![](https://freight.cargo.site/t/original/i/d84c0c71600bafe522877bb9d39f7996a9c0c3133d7dd448e3c085704a32796a/commarts.png)
Communication Arts
Winner
Applied Arts Awards
Winner
![](https://freight.cargo.site/t/original/i/90af84bb3a83b2826b0a60b15ec65f1da18ad6740f610016318d462185ad59c0/monblanc-black.jpg)
![](https://freight.cargo.site/t/original/i/8c091b7245ca31ef8e0b707fbba89092e809d795b5fea43a4fb84c75a957757d/montblanc-white.jpg)
Montblanc: Five stars
:PrintInsight
Idea
Harness Montblanc’s biggest brand equity to provide perfection to people intuitively. The masterpieces don’t talk too much. They just show.
Human truth in digital era: ‘5 stars’ is a symbol of perfection. Run through any review site!
Idea
Harness Montblanc’s biggest brand equity to provide perfection to people intuitively. The masterpieces don’t talk too much. They just show.
![](https://freight.cargo.site/t/original/i/5e5a9f7d14befb292574265375ab7faf73526bda743ac64d097df90e515ee8fd/Lafayette-Park---Google-Maps-2018-06-03-13-02-52.jpg)
![](https://freight.cargo.site/t/original/i/f6bdbf78d0b3f29f4a9a7727ec54a7c08806267bb1b37441ea391d9e31a60b91/Nob-Hill-Cafe---414-Photos---1151-Reviews---Italian---1152-Taylor-St--Nob-Hill--San-Francisco--CA---Restaurant-Reviews---Phone--2018-06-03-13-05-22.jpg)
Don Lee