Keep everything turned on



This simple ad is unavoidable and easily shareable, speaking to a wide audience through its flirty and creative use of an everyday object.

We’ve transformed the mundane light switch into a fun and playful outdoor ad that likens the physical switch to a penis standing to attention.

The line, "Keep everything turned on," functions as a double entendre, poking fun at the phallic shape of the switch and playing off of the notion of being "turned on" or sexually aroused with the lights on  this time.