Keep everything turned on



This simple ad is unavoidable and easily shareable, speaking to a wide audience through its flirty and creative use of an everyday object.

We’ve transformed the mundane light switch into a fun and playful outdoor ad that likens the physical switch to a penis standing to attention.

The line, "Keep everything turned on," functions as a double entendre, poking fun at the phallic shape of the switch and playing off of the notion of being "turned on" or sexually aroused with the lights on  this time. 

Don Lee, Art Director