Extra Obsorbent

:Film
Problem

There are plenty of kitchen towel brands all over the world, which means each brand is getting harder and harder to differentiate themselves.



Insight

Meanwhile, in recent social media environment, it's much more important to grab attention of viewers within 5 seconds than ever.



Idea

Bounty want to be conspicuous to a lot of social media viewers by eye-catching with its great absorbent feature. So this film takes advantage of backward playing method over water-spitting scene, and then finally ends up with twisting plot.



Cargo Collective, Inc. Los Angeles, Calif.