My Role

Concept
Creative Lead (Art)

Background

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Following a decade of successful ‘Year in Search’ campaigns, Google sought to reinvent the 2025 edition to align with two major shifts: the paradigm move from traditional to AI search, and the marketing transition from traditional ads to engaging social content.

Idea

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In response, I proposed and executed a concept for an end-of-year awards ceremony highlighting ‘breakout searches’ across various categories, hosted and presented by the most influential voices in each field.

Year in Millennial Pause: 
Breakout Gen Z Trends Millennials Were Late To

Year in It’s Giving
Breakout Fashion Trends

Year in Touching Grass (Together):
Breakout IRL meetups

Year in Wait, What?
Breakout Science Trends

Trailer Prototype

It all began with a prototype trailer I developed for the pitch, a product of three sleepless nights and a sacrificed vacation. Although the awards theme was eventually toned down to avoid ranking specific trends, I am sharing this trailer simply for its entertainment value.