The Shoezie

Category

Activation


Agency

DDB


Client

Miller Lite


My Role

Product Design
Prototyping





The Shoezie

To celebrate Father’s Day in 2021, Miller Lite and New balance collaborated and end up making Shoezie - the ultimate Father’s Day gift.

Why? Because Miller Lite is the father of all light beers.










Prints (AKA Dadlobs)

We showcased real dads in their natural habitat.