Google X D&AD: The Plunge

:Event Design
In 2018, I luckily won D&AD New Blood Award and was able to be invited to New Blood Academy in London. In the third week of the program, we had a pitching competition for Google’s Pixel 2 smartphone launch. And.. my team won!

Surprisingly, a very similar idea was executed at Google’s booth in CES in both 2019 and 2020.

⚠️Brief
Influence the 50 invited influencers by designing an experience that is shareable, current and creatively compelling to launch the Pixel 2 smartphone. The big idea must have an experience journey across multiple touchpoints.

💡Insight

-Pixel 2 has multiple unique features (AI assistant, Google Lens, unlimited storage, etc.)  busy influencers are in need of short and all-in-one

🔮Idea
Create all-in-one 1 minute experience on a slide with Pixel 2 features, provided with auto-shareable format video in the end.

Presentation

After this, we made the juries stand in front of the screen and hold their phone. Then we present this immersive experiential video:



...and we could win.



And as I mentioned above, a very similar idea was executed at Google’s CES booth in 2019 and 2020.




Cargo Collective, Inc. Los Angeles, Calif.