My Role

Concept
Creative
Art Direction

Overbiew

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In this campaign, Google demonstrates how fans can ask anything and dig deeper into the NBA using Google AI: from the secret behind Luka Dončić’s unstoppable step-back and the stories behind SGA’s signature shoes, to the distinct home-court advantages of the league's most iconic teams.

Luka Step back :15

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Away Game :30

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SGA Shoes :15

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