Gemini Photobooth
My Role
Concept & Idea
Background
Shortly after Google’s AI photo generation tool Nano Banana went viral, Google was looking for an activation idea to boost its momentum.
Idea
With retro photobooths making a comeback in the U.S., the solution came naturally to me. Having grown up in Korea, where instant photo booths with special effects are a cultural staple, I saw the perfect opportunity: a physical photobooth where people could experience the infinite possibilities of AI through Nano Banana effects.
I pitched this big Idea, and the Gemini and Brand Studio teams brought it to life by installing booths at Coachella, the Emirates NBA Cup, F1, Art Basel, and major campuses including Georgia Tech, U of Florida, Oklahoma, and Alabama.
I pitched this big Idea, and the Gemini and Brand Studio teams brought it to life by installing booths at Coachella, the Emirates NBA Cup, F1, Art Basel, and major campuses including Georgia Tech, U of Florida, Oklahoma, and Alabama.
Case Study
The Booth
@ Coachella
@ Coachella
@F1
College Campus
UX
Outside Screen
Outside Screen
UX
In-booth experience
In-booth experience
Don Lee