My Role
Creative Lead

Art Direction

The Brief

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Create a YouTube Shorts series for YouTube’s Shorts channel.

The Idea

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To drive attention to YouTube's Shorts channel, we took a bold approach with our posts. We created "valuable creature cards" that showcase YouTube's long history of legendary meme animals. By combining elements of animal cards with gaming card reveal moments, we reward users' scrolling with surprise-and-delight experiences.

And... People love it.

Creature card 1

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Dancing Nathan

Creature card 2

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Troubled Goat

Creature card 3

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Potato Gnish