YouTube -Collect The Creature

My Role
Creative Lead
Concept
Animation
Motion
Sound Design
Monster hunt
Creative Lead
Concept
Animation
Motion
Sound Design
Monster hunt
The Brief
Create a YouTube Shorts series for YouTube’s Shorts channel.
The Idea
To drive attention to YouTube's Shorts channel, we took a bold approach with our posts. We created "valuable creature cards" that showcase YouTube's long history of legendary meme animals. By combining elements of animal cards with gaming card reveal moments, we reward users' scrolling with surprise-and-delight experiences.
And... People love it.
And... People love it.
Creature card 1
Dancing Nathan
Dancing Nathan





Creature card 2
Troubled Goat
Troubled Goat






Creature card 3
Potato Gnish
Potato Gnish





And more..

Don Lee