Find Your Chosen Family
R/GA, New York
🥊 The Ask
Create an engaging social platform for the 2019 Pride season and beyond that demonstrates Verizon’s commitment to the LGBTQIA+ community and delivers a fresh and culturally relevant articulation of the “Connected by Pride” platform.
💡 Insight/Cutural Context
4 out of 10 homeless youth are LGBTQIA+. This lack of support and acceptance has led this community to form its own version of family. Connected by pride, this family is constructed by hand and heart, in effort to seek out the support and love their biological or legal families might have not been able to provide.