Dr. Ken Jeong’s the Center for Hangover Research

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Cambell’s V8 +Hydrate


Edelman, New York


Pedialyte, a drink for babies, has risen in popularity among college kids. Why? Because it's a good hangover cure. We were asked to come up with an idea that could position V8+ Hydrate as the alternative hangover cure, for adults.



Ken Jeong, star of The Hangover, seemed like the perfect spokesperson for a fake lab dedicated to curing the world's hangover.

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Cargo Collective, Inc. Los Angeles, Calif.