Dr. Ken Jeong’s the Center for Hangover Research

: PR 

💸Client

Cambell’s V8 +Hydrate



💭Agency

Edelman, New York



📩Brief

Pedialyte, a drink for babies, has risen in popularity among college kids. Why? Because it's a good hangover cure. We were asked to come up with an idea that could position V8+ Hydrate as the alternative hangover cure, for adults.

 

🔮Idea

Ken Jeong, star of The Hangover, seemed like the perfect spokesperson for a fake lab dedicated to curing the world's hangover.






👁 Press
AdAge
USA Today











Cargo Collective, Inc. Los Angeles, Calif.