Dr. Ken Jeong’s the Center for Hangover Research: PR
Cambell’s V8 +Hydrate
Edelman, New York
Pedialyte, a drink for babies, has risen in popularity among college kids. Why? Because it's a good hangover cure. We were asked to come up with an idea that could position V8+ Hydrate as the alternative hangover cure, for adults.
Ken Jeong, star of The Hangover, seemed like the perfect spokesperson for a fake lab dedicated to curing the world's hangover.